Why For-Profit Companies Should Work With Non-Profits

There is nothing in business today that provides as much economic and social benefit, on many levels, as a strategic partnership between a for-profit business and a non-profit organization, when focused on the greater good.

The Top Ten Benefits for a Company to Partner with an Organization:

  1. An increase of Employee Engagement, Morale, and Retention
  2. Increase Customer and Brand Loyalty
  3. Draw Media Attention and Coverage for Free
  4. Provide a Motivating Purpose for the Company and its Employees
  5. Increase Sales of Products or Services
  6. Increase Shareholder Return
  7. Increase Employee Skill Development, Team Building, Leadership
  8. Attract new Business Partners and Relationships
  9. Generate Recognition for the Good They Create in Society
  10. Receive a Tax Donation for Contributions

Partnering with a non-profit organization can be rewarding and useful if done correctly.  There are two main ways to partner with a nonprofit organization:

  1. Cause marketing is the type of partnership that many large corporations choose. You have likely experienced cause marketing when buying groceries or going through the drive-thru and agreed to add a donation to your total bill. If you have agreed to add a small amount to your total in order to donate to an organization, you have participated in a company’s cause marketing.
  2. Corporate Giving, which most of us are more familiar with. Corporate giving is essentially charitable donations, which can usually be used for tax deductions and many times are deducted from employees paychecks on a regular basis. This type of partnership can be made by both companies and individuals.

While companies are focusing more on social benefit, that focus is still tied to a fundamental belief that it will in some way help them to meet their business objectives, along with their bottom line objectives.

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