What’s In A Name? How To Choose One For Your Business

A lot of our clients come to us working part-time on a side gig or freelance work, starting out as a cafe member or maybe a part-time desk. Our favorite part of these relationships is getting to watch and help them grow. Grow from getting to work a few hours a week on what they are passionate about to taking the step to full-time on their own. Now with the title of entrepreneur comes another task, that of naming your business. It can be a daunting task to tie a title to your work that has been such a labor or love. So here’s a list of places to look for inspirations and a quick checklist to run through.

  • Talk about what you believe in. When you are passionate about something let that come through in the name of your business.  
  • Take a look at a map, let your travels inspire you.
  • What about your name? Or your nickname?
  • Turn to music. Music fuels us during workouts, picks us up when we are sad, and makes our daily commutes more tolerable. Think about some of your favorite songs and maybe lyrics for inspiration.
  • Flip through old photos on your phone or maybe ones you have printed around the house. A picture is worth a thousand words, right? Well, one of those could be the name of your business.
  • Create a mascot or something symbolic to represent your business.
  • Still stuck? Try one of these name generators.
  • Always ensure your proposed names are available in terms of URL domains, Social Media handles and such.

Now! Check to make sure your new name is available, then ask yourself the following questions:

  1. Is it short and sweet?
  2. Is it easy to pronounce and spell? This will be important for when people are trying to find your business online or recommending you to a friend.
  3. Say it out loud. Does it sound ok spoken?
  4. Did you run the name(s) by a few friends and family members for their feedback? Use your community to get different perceptions and valuable feedback.

We don’t just want to wish you good luck, we want to hear from you about how this process worked for you? For those of you that have already done this maybe you have some other words of advice for those currently in the “Name Game”? Go to our Facebook page and tell us!


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